When it comes to effective marketing, one of the most important decisions you'll make is who to target with your message. Should you focus on a specific niche audience or cast a wider net with a broad audience?
In this article, we'll explore the differences between niche and broad audiences, the pros and cons of each, and how to determine the right approach for your business.
What is a Niche Audience?
A niche audience is a specific group of people with common interests, needs, or characteristics. This audience is typically smaller and more defined than a broad audience.
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